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Organic Search Traffic Declines for UK Businesses as AI Search Dominates; Liplyn IG Introduces Generative Engine Optimization Solutions

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October 29, 2025
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London, 28 October 2025 – The introduction of AI-generated summaries in search results has resulted in a significant decline in click-through rates on Google, with zero-click searches now accounting for the majority of all queries. This trend has prompted a shift from conventional SEO towards Generative Engine Optimisation (GEO), as businesses seek to adapt to the changing landscape of online…

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