Although there are various tech innovations driving UK business forward, virtual reality (VR) and artificial intelligence (AI) are the two most eye-catching. They are also the two technologies that make the most headlines and have become a familiar part of life for people across the country.
Many of the inroads that both technologies have made into the UK business sector have only been possible by investment into them. The government-backed ‘AI Sector Deal’, for example, provided investment into the country’s AI infrastructure, while more businesses are starting to invest in AI/VR tech to use in their workflow.
With more investment into both areas expected in 2025, we could see both technologies changing the way that UK firms operate. But how might this happen?
Superior customer experience levels
UK firms have long known that offering the highest levels of support is key and helps them build a positive reputation with customers.
More investment into AI could allow them to improve their customer service even further in 2025 by integrating next-gen chatbots into their operations. These enhanced digital chatbots will answer customer queries more effectively and on a broader range of topics.
When it comes to VR, greater investment by UK firms could pave the way for true innovation. This could see VR-backed software, for example, used in multiple sectors over 2025 to deliver immersive, hands-on troubleshooting for common problems. Any online casino UK could certainly benefit from this and offer a more engaging way to support users.
Transformative impact on training
A major part of any UK business’s operations is providing ongoing training and development to staff. This helps to keep the workforce motivated and brings new skills into the company. More investment into AI and VR could significantly enhance this aspect of many companies’ workflow in 2025.
VR tech may well be used by more firms this year to offer risk-free yet authentic training in a digital world. This is something that is most applicable to sectors such as healthcare or aviation, where there’s a real need to invest in VR to deliver staff training in a more effective way.
More cash injected into AI during 2025 could see UK businesses use AI-backed platforms to offer personalised training plans. These platforms will allow firms to track the individual training needs of employees based on their particular profile and fill skills gaps in the general workforce.
Innovation in marketing for UK firms
Although marketing is obviously key for companies within the sector, it’s also something that organisations across all industries do to attract customers. This makes it an area of operations that could see real change in 2025, due to more investment into AI/VR tech by firms.
It would not be a surprise, for example, to see more UK businesses investing in VR tech to build immersive campaigns this year. This would see them creating ads using VR platforms or using VR tours to give customers a glimpse of how they work.
2025 may also see more UK companies investing in AI tools that help analyse key marketing trends or craft marketing content that is tailored for certain demographics. This would be a major shift from how most organisations handle their marketing campaigns currently and make 2025 a very interesting year.
Streamlined decision-making in UK business
Greater backing of VR and AI could be seen during 2025 in the UK, and this was certainly helped by the recent announcement of an ‘AI Opportunities Action Plan’ from the government. But how might this change the way that CEOs make strategic decisions in the next 12 months?
AI software is likely to be something that more firms invest in to help them process large amounts of data. This in turn gives leaders factual insights to base their strategic decisions on moving ahead.
VR could also impact how strategic decisions are made in UK business. This would involve companies investing in VR software that shows them immersive visual displays of various data/scenarios to consider.
2025 huge for AI and VR in UK business
The UK business sector has always been at the forefront of new tech and innovation. With this in mind, it would be no surprise to see more and more firms invest in VR and AI technologies during 2025.
This would be helped substantially if initiatives from the UK government continue to provide funds for this to happen and for workers to pick up skills in both areas. If more investment into these technologies takes place in the next 12 months, then the changes above are likely to be seen in many British organisations.
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How can increased investment in VR and AI shape how businesses operate in 2025?
