MGM Models, the world’s leading model agency, has launched its own premium skincare range, MGM Cosmetics. The range has already been used at the Paris Fashion Week and has been praised by models, influencers and celebrities alike.
MGM Chief Marketing Executive, Daniel Alexander, said: “Used for the first time at the Paris Fashion Week, the new Skincare series appealed so strongly to models and influencers that our own expectations were exceeded, and for that reason we immediately decided to launch the brand comprehensively and internationally.”
The range has been developed over years of research at a renowned German laboratory. The medical expert for MGM Cosmetics skincare is the renowned dermatologist Dr Anna Brandenburg: “MGM Cosmetics is an extremely effective and substantiated skincare concept with highly effective ingredients and the purest quality. The skin’s varying needs can be taken care of in an optimal way by the different series, which lead to maximum effect for the user. The product range is set out clearly and is simple to use. It contains everything needed for healthy skincare. The Sun Protection Factor issue has also been solved effectively by the UV Protection.”
The range will initially be available online only, priced at between €38 and €180 (recommended retail price). These consist of holistic care concepts, subdivided into the main requirements for every age, so as to guarantee optimal care for different skin types.
CEO of MGM Models, Marco Sinervo, said: “The issue of skin health has been with me my entire career as a model agent, as models cannot have a bad skin. I have always been on the lookout for a good skincare product, and I have now had one developed myself. The high professional standards we set for a healthy and beautiful skin have now been met in this particularly effective and beneficial skincare series.”
The launch of the MGM Cosmetics range will be supported by a list of celebrities, influencers and models, with the agency boasting over 60 million social media followers.
A launch in selected specialist outlets, in leading perfumeries and a launch event in St Tropez are planned for the autumn of 2023.
MGM Models, Germany’s largest model agency, is introducing its own premium skincare range, MGM Cosmetics, to the market. Developed over years of research at a renowned German laboratory, the skincare range has already been used at the Paris Fashion Week and has been praised by models, influencers and celebrities alike.
CEO of MGM Models, Marco Sinervo, said: “The issue of skin health has been with me my entire career as a model agent, as models cannot have a bad skin. I have now had one developed myself. The high professional standards we set for a healthy and beautiful skin have now been met in this particularly effective and beneficial skincare series.”
The range, which will initially be available online only, is priced at between €38 and €180 (recommended retail price). It consists of holistic care concepts, subdivided into the main requirements for every age, so as to guarantee optimal care for different skin types.
MGM Chief Marketing Executive, Daniel Alexander, added: “Used for the first time at the Paris Fashion Week, the new Skincare series appealed so strongly to models and influencers that our own expectations were exceeded, and for that reason we immediately decided to launch the brand comprehensively and internationally.”
The launch of the MGM Cosmetics range will be supported by a list of celebrities, influencers and models, with the agency boasting over 60 million social media followers. A launch in selected specialist outlets, in leading perfumeries and a launch event in St Tropez are planned for the autumn of 2023.
MGM Models, one of the leading agencies in the sector and home to renowned top models such as Kate Upton and Chrissy Teigen, has announced the launch of its own premium skincare range, MGM Cosmetics. Developed over years of research at a renowned German laboratory and used for the first time at the Paris Fashion Week, the range has been praised by models, influencers and celebrities alike.
CEO of MGM Models, Marco Sinervo, said: “The issue of skin health has been with me my entire career as a model agent, as models cannot have a bad skin. I have now had one developed myself. The high professional standards we set for a healthy and beautiful skin have now been met in this particularly effective and beneficial skincare series.”
The range, which will initially be available online only, is priced at between €38 and €180 (recommended retail price). It consists of holistic care concepts, subdivided into the main requirements for
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