Trump Media & Technology Group (TMTG), the parent company of Truth Social, has announced a groundbreaking partnership with Crypto.com | Derivatives North America (CDNA) to launch the first-ever prediction markets embedded within a social media platform.
The collaboration will enable Truth Social’s users to trade event-based contracts — from elections and interest rate changes to sports outcomes and commodity prices — under the brand “Truth Predict.”
This marks a major step in Trump Media’s diversification beyond social media and streaming into financial technology, cementing its ambitions to become a hybrid media–fintech ecosystem.
“We’re thrilled to become the world’s first publicly traded social media platform to offer users access to prediction markets,” said Devin Nunes, Chairman and CEO of Trump Media.
“For too long, global elites have controlled these markets — with Truth Predict, we’re democratising information and empowering everyday Americans to harness the wisdom of the crowd.”
Truth Predict will allow users to buy and sell contracts tied to real-world outcomes, with prices updating in real time as events unfold — a model similar to established prediction platforms such as Kalshi or Polymarket, but with a key differentiator: direct integration into a social media environment.
Users will be able to discuss, analyse, and trade predictions within the same ecosystem, blurring the lines between social discourse and financial speculation.
Contracts will be offered via CDNA, a CFTC-registered exchange and clearinghouse, ensuring compliance with U.S. federal derivatives regulations. Topics will span politics, economics, markets, and sports, with broader global access planned following U.S. rollout.
Kris Marszalek, Co-Founder and CEO of Crypto.com, said: “Prediction markets are set to become a multi-deca-billion-dollar industry. Partnering with Truth Social brings this technology into the mainstream — uniting community engagement with market sentiment in real time.”
By integrating directly with a regulated U.S. exchange, Trump Media gains a foothold in a rapidly emerging sector where legal clarity has often been elusive. The move comes as regulators — including the Commodity Futures Trading Commission (CFTC) — have begun cautiously approving event-based markets, such as those predicting election outcomes or Federal Reserve rate changes.
Analysts say the partnership could position Truth Social at the intersection of social media, retail finance, and digital assets, a convergence long sought by crypto platforms looking to attract broader participation.
The partnership builds on Trump Media’s earlier collaboration with Crypto.com, including plans to launch a CRO rewards system across Truth Social and Truth+, as well as to establish Trump Media Group CRO Strategy, Inc., a digital asset treasury entity.
Truth users who hold “Truth Gems” — tokens earned for engagement on the platform — will be able to convert them into Cronos (CRO) cryptocurrency to buy Truth Predict contracts, further integrating the platform into the digital asset economy.
Industry observers see the move as both opportunistic and strategic, particularly amid growing retail appetite for gamified trading and community-based finance.
“Truth Predict taps into the psychology of the modern investor,” said Angela Jackson, partner at fintech venture firm Remark Capital.
“People already debate markets, politics, and sports online — now they can monetise that sentiment in real time.”
The prediction markets initiative reflects Trump Media’s push to expand beyond political content into mainstream entertainment, streaming, and financial services.
The company reported $3 billion in financial assets at the end of Q2 2025 and its first quarter of positive operating cash flow since going public last year — a financial footing executives say allows the group to explore “transformative” technology verticals.
For Trump Media, the integration of financial tools into a politically charged platform could also signal a bid to attract a new class of active retail users, including retail traders and cryptocurrency enthusiasts.
Prediction markets — where traders buy and sell contracts based on the likelihood of future events — have long existed on the margins of finance. But with the rise of blockchain infrastructure, they are now gaining institutional legitimacy.
Crypto-native platforms such as Polymarket have seen surging user growth, while regulated incumbents like Kalshi have secured federal approval to offer election-related contracts.
The Truth Predict integration may accelerate mainstream adoption by embedding such markets into a familiar, social interface.
Still, analysts caution that prediction markets remain politically and legally sensitive, particularly in the U.S., where regulators have historically restricted wagering on political outcomes.
“Trump Media is venturing into a highly innovative but equally contentious area,” said Michael Saunders, senior analyst at Horizon Advisory. “The regulatory pathway is narrow, but if executed within CFTC guidelines, it could set a global precedent.”
The rollout will begin with beta testing on Truth Social in the coming months, followed by a full U.S. launch and a global expansion phase, pending international regulatory approvals.
For Trump Media, the gamble is clear: transform Truth Social from a politically charged niche platform into a financially engaged, interactive digital ecosystem.
And if the move succeeds, “Truth Predict” could mark the moment prediction markets stepped from the financial fringe into the social mainstream.
Read more:
Trump Media to launch world’s first social media prediction market in deal with Crypto.com
