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Big Mac trademark case goes to McDonald’s for loss

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June 5, 2024
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The European Union Court of Justice (ECJ) has ruled against McDonald’s in a trademark dispute with Irish rival Supermac’s. The complaint, which was initially filed in 2017, challenged McDonald’s use of the term “Big Mac” for chicken sandwiches. McDonald’s had registered the term in 1996 for a range of products and services, including sandwiches and restaurant operations. The complaint was brought…

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