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Advertising authority bans Premier Inn ad for promoting rooms starting at £35 a night

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May 1, 2024
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Premier Inn, a popular hotel chain, has been reprimanded by the Advertising Standards Authority (ASA) for a misleading advertisement stating “rooms from only £35 per night”. The online ad, which was posted in November, was found to be deceptive by the ASA. According to the ASA, the advertisement for Premier Inn Edinburgh implied that a significant number of rooms were available for £35 per night…

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