No Result
View All Result
Success American Investors
  • News
  • Economy
  • Editor’s Pick
  • Investing
  • Stock
  • News
  • Economy
  • Editor’s Pick
  • Investing
  • Stock
No Result
View All Result
Success American Investors
No Result
View All Result
Home Investing

The Decline of Threads App: A Promising Start Ends in Disappointment

by
August 15, 2023
in Investing
0
The Decline of Threads App: A Promising Start Ends in Disappointment
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

In early July, Meta’s social media app, Threads, burst onto the scene with an impressive 5 million user registrations within hours of its launch.

It quickly became the most rapidly downloaded app, with over 100 million people signing up in less than a week. However, the initial excitement surrounding Threads has since dwindled, as the app’s daily usage continues to decline.

A Steady Decline in Engagement

According to data from Similarweb, Threads experienced a significant decline in engagement, with active users dropping by 79% from its peak of 2.3 million in early July to 576,000 as of 7 August. This decline in user activity is concerning for Meta, especially considering the initial hype and high user acquisition rate.

Brands Reduce Posts on Threads

Not only are users abandoning Threads, but major US companies like Wendy’s, Anthropologie, and Rare Beauty have also decreased the number of posts they publish on the app. Adweek reports that these brands are experiencing “Threads fatigue,” indicating a growing dissatisfaction with the platform.

Despite its early success, Threads has failed to compete with Twitter. On its busiest day, Threads had less than half the number of users compared to Twitter, which boasts over 100 million active daily users. This discrepancy highlights the challenge Threads faces in unseating Twitter as the go-to text-based social media platform.

The Twitter Takeover and Controversial Changes

Threads was initially positioned to capitalise on the chaos at Twitter following its takeover by Elon Musk. Since Musk’s acquisition in October 2022, Twitter has undergone significant changes, including staff layoffs and controversial policy shifts. These changes have resulted in a decline in advertising revenue and a rise in user dissatisfaction due to frequent glitches and increased hate speech on the platform.

The rivalry between Mark Zuckerberg and Elon Musk has been well-documented. The two tech moguls even considered a cage fight, but according to Zuckerberg, the idea has been abandoned. In a post on Threads, Zuckerberg stated that Musk didn’t appear to be serious about the fight, saying, “I think we can all agree Elon isn’t serious and it’s time to move on.”

The Future of Threads

Threads’ decline in usage raises questions about its long-term viability. While Meta has not yet commented on the app’s performance, the downward trend in engagement and the departure of prominent brands from the platform suggest that Threads may struggle to regain its initial momentum.

In conclusion, Threads started with a bang but has since suffered a significant decline in daily usage. Despite its promise as a refuge from Twitter, the app has failed to maintain its early success. The challenges faced by Threads, coupled with the controversial changes at Twitter, highlight the difficulties in disrupting the text-based social media landscape. Only time will tell if Threads can recover and establish itself as a formidable competitor in the industry.

Read more:
The Decline of Threads App: A Promising Start Ends in Disappointment

Previous Post

Kondrashov’s Storytelling Captivated Audiences with its Power

Next Post

Number of Landlords Selling Up in UK Grows as Mortgage Rates Surge

Next Post
Number of Landlords Selling Up in UK Grows as Mortgage Rates Surge

Number of Landlords Selling Up in UK Grows as Mortgage Rates Surge

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!
  • Trending
  • Comments
  • Latest
Vertica: The new Israeli start-up challenger to Viagra proving ‘life-changing’ for men with ED

Vertica: The new Israeli start-up challenger to Viagra proving ‘life-changing’ for men with ED

February 14, 2024
Idaho Bucks Managed Care Trend

Idaho Bucks Managed Care Trend

December 5, 2023

Last Day to Give in 2023!

December 31, 2023

The Producer Price Index

September 9, 2023

The Southern Cause: What Led to Secession

0

0

0

0

The Southern Cause: What Led to Secession

May 31, 2025

“Our Marx”: The Great Herbert Spencer

May 31, 2025
UK steel industry faces fresh crisis as US tariff jumps to 50%

UK steel industry faces fresh crisis as US tariff jumps to 50%

May 31, 2025

Global Outcry Against U.S. Prison Forced Labor Grows as Demands for Change Mount

May 31, 2025

Recent News

The Southern Cause: What Led to Secession

May 31, 2025

“Our Marx”: The Great Herbert Spencer

May 31, 2025
UK steel industry faces fresh crisis as US tariff jumps to 50%

UK steel industry faces fresh crisis as US tariff jumps to 50%

May 31, 2025

Global Outcry Against U.S. Prison Forced Labor Grows as Demands for Change Mount

May 31, 2025

Disclaimer: SuccessAmericanInvestors.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

  • About us
  • Contact us
  • Privacy Policy
  • Terms & Conditions

Copyright © 2025 SuccessAmericanInvestors. All Rights Reserved.

No Result
View All Result
  • News
  • Economy
  • Editor’s Pick
  • Investing
  • Stock

Copyright © 2025 SuccessAmericanInvestors. All Rights Reserved.