Quix Labs, a London-based vaping technology company, is proud to announce the official launch of their revolutionary reusable ciga-like device, the Quixotic. Designed to create responsible products while addressing environmental concerns posed by disposable vapes, the Quixotic embodies the company’s mission to challenge conventional norms and bring about positive change.
CFO and lead investor Anthony Musacchio shares, “Quixotic is the embodiment of our mission to change the way vaping products are perceived. We want to move away from the idea that vaping is just about getting a nicotine fix, and towards the idea that vaping can be a tool for empowerment and health. It’s a nod to the idea that making choices that benefit our wellbeing and the planet are attainable.”
Musacchio is the managing partner of AJM Venture Group, a venture capital firm based in New York City. He was impressed with Quix Labs CEO Zach Starr’s unique perspective on the vaping industry. Starr states, “Through my research and working with customers, I’ve learned that they do not like being treated like they’re all the same. They want to have choices and be empowered to make decisions that are right for them. People want to be seen as individuals, not just numbers. They want to be given the opportunity to choose what’s best for them, and they don’t want to be forced into a one-size-fits-all solution. That is where Quixotic comes into the conversation.”
In the UK, where over 9 million individuals continue to smoke and 3 million have adopted vaping, Quix Labs is addressing a critical need. The company offers four separate nicotine strengths down to zero, ensuring that users have the choice they deserve. Quix Labs has been gaining momentum since obtaining MHRA authorisation in March, and with operations in Burton-On-Trent, London, Leeds, and Belfast, they are determined to be a catalyst for positive change in the vaping industry.
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