Seat Unique, the leading online marketplace for premium tickets to live events, has successfully raised £7 million in a Series A funding round led by London-based Nickleby Capital.
Founded in 2018 by CEO Robin Sherry, Seat Unique serves as a direct connection between venues, clubs, promoters, and fans seeking the best tickets for live events in sports, music, and culture. The platform offers a secure and guaranteed space for transactions, ensuring a safe and reliable experience.
The investment round was led by Nickleby Capital, a private investment office backed by seasoned entrepreneurs, along with existing investors including Richard Flint (board member at LADBible Group and former CEO of Sky Bet) and Simon Murphy (entrepreneur, investor, and founder of the TFO Group). This Series A funding follows Seat Unique’s impressive achievement of surpassing £30 million in ticket sales on the platform. Additionally, the company has secured partnerships with over 40 major venues, clubs, and promoters in the UK.
Technology-Enabled Access to Premium Seats
Despite launching its marketplace just before the first national lockdown, Seat Unique has witnessed a significant resurgence in demand for live experiences, particularly in the premium ticketing category, post-Covid. In an era where material possessions are losing appeal, live experiences have emerged as the ultimate luxury. Each month, over 200,000 fans browse the Seat Unique platform in search of their next unforgettable live event, whether it be witnessing historic sporting moments, enjoying captivating performances by world-class artists, or immersing themselves in the magic of theatre. Seat Unique has rapidly become the go-to destination, providing access to the best seats in the house.
A Secure Marketplace for Guaranteed Access
Seat Unique ensures premium access to live events directly from the source. Only authorised rightsholders, such as clubs, venues, promoters, and authorised sellers, have permission to sell tickets on the platform. This approach guarantees access for all fans and creates a safe and secure buying environment in a market that was previously fragmented and lacked trust.
For rightsholders, Seat Unique empowers them by giving control of premium inventory and hospitality back to those who own it. The platform introduces brand new audiences to sections of stadiums and venues typically reserved for corporate clients. Moreover, Seat Unique’s innovative and proprietary dynamic pricing software opens up new revenue streams for rightsholders.
The Series A funding will enable Seat Unique to enhance its product offering, ensuring fans have the best possible buying experience. It will also facilitate the company’s expansion into new sectors and markets while strengthening its partnerships with industry-leading event organisers and venues. The ultimate goal is to connect even more passionate fans with extraordinary live events.
Robin Sherry, CEO of Seat Unique, expressed his delight in completing the Series A funding round with Nickleby Capital, highlighting their understanding of the problem Seat Unique aims to solve and their belief in the company’s capabilities. Sherry emphasised the significance of closing such a notable investment round in the current climate, showcasing the progress made since the marketplace’s launch and the opportunities that arose from the challenges posed by the Covid-19 pandemic.
Saav Shah, Managing Partner of Nickleby Capital, who will also join the Board of Seat Unique, expressed excitement about being part of the journey with Robin and the team, acknowledging Seat Unique’s value proposition in creating a new niche within a traditionally outdated market.
To explore how Seat Unique can drive new customers to your premium ticket and hospitality offerings, please email enquiries@seatunique.com and join the growing community of partners benefiting from Seat Unique’s innovative technology and services.
The post Seat Unique, Premium Ticketing Marketplace, Secures £7m Series A Investment Led by Nickleby Capital first appeared on BusinessMole.
