Asda, in collaboration with Avery Berkel and Hanshow, have achieved a major milestone in their pursuit of sustainability with the successful completion of their first zero-waste store trial in Middleton. This is a remarkable achievement, enabled by Asda’s commitment to sustainability and innovation, and the expertise of Avery Berkel and Hanshow in retail technology solutions.
The comprehensive solution developed by the three partners comprised of weighing solutions, Avery Berkel’s enterprise scale management system, and electronic shelf labels powered by Hanshow. This enabled shoppers to have access to additional product information such as refill instructions, ingredients, allergens, and storage details.
The success of the Middleton store spurred the launch of three more stores in the following year and Asda continues to support and develop these refill trials, using Avery Berkel technology, with the goal of reducing the amount of single use plastic their customers take home. As part of their ongoing programme of customer insight, Asda conducted research to gather the sentiment of over 3000 regular shoppers, which led to the ‘Refill Price Promise’, stating that the unwrapped products would never cost more than their wrapped equivalents. To make this promise more visible to customers, ESL technology was used to ensure a seamless integration for an enhanced shopping experience.
The introduction of Avery Berkel’s ESL technology also enabled Asda to make real-time changes to pricing and promotions, allowing them to respond quickly to market trends and customer demand. The devices themselves have a battery life of up-to 15 years and the components are made of materials that are up to 88% recyclable.
Suzie Hardy, Sustainability Manager for Asda, commented: “Avery Berkel has been our weighing partner of choice for many years due to their expertise, great service levels, and reach within the industry. Their new integrated Electronic Shelf Label solution allows us to easily manage the entire offering – from displays through to checkout. These efficiencies are a key part of how we’re able to deliver our refill price promise to our customers.”
The response from customers has been overwhelmingly positive, with hundreds of social media users requesting similar initiatives in their local stores. Asda and Avery Berkel’s collective actions to embrace refillable and zero-waste retail is a significant stride towards a more sustainable shopping future for UK consumers.
Asda, in partnership with Avery Berkel and Hanshow, have achieved a major milestone in their commitment to sustainability with the successful launch of their first zero-waste store trial in Middleton. This comprehensive solution, which included weighing solutions, Avery Berkel’s enterprise scale management system, and electronic shelf labels powered by Hanshow, enabled shoppers to access additional product information such as refill instructions, ingredients, allergens, and storage details.
The success of the Middleton store led to the launch of three more stores and Asda continues to support and develop these refill trials, using Avery Berkel technology, with the goal of reducing the amount of single use plastic their customers take home. The introduction of Avery Berkel’s ESL technology also enabled Asda to make real-time changes to pricing and promotions, allowing them to respond quickly to market trends and customer demand.
As part of their ongoing programme of customer insight, Asda conducted research to gather the sentiment of over 3000 regular shoppers, which led to the ‘Refill Price Promise’, stating that the unwrapped products would never cost more than their wrapped equivalents. The response from customers has been overwhelmingly positive, with hundreds of social media users requesting similar initiatives in their local stores.
Suzie Hardy, Sustainability Manager for Asda, commented: “Avery Berkel has been our weighing partner of choice for many years due to their expertise, great service levels, and reach within the industry. Their new integrated Electronic Shelf Label solution allows us to easily manage the entire offering – from displays through to checkout. These efficiencies are a key part of how we’re able to deliver our refill price promise to our customers.”
Asda and Avery Berkel’s collective actions to embrace refillable and zero-waste retail have set a compelling example for others to emulate, and are a significant stride towards a more sustainable shopping future for UK consumers.
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